Roblox isn't just a game; it's a universe of creativity with a massive global community. To spread awareness that French localization had just been released, Roblox chose Pixly to conceptualize and launch the Roblox influencer marketing program in France. We took on this exciting challenge, activating over 50 YouTube influencers for this impressive campaign.


  • Promote the localization of Roblox in France
  • Convert Minecraft enthusiasts to Roblox fans
  • Highlight Roblox as both a gaming and a creative platform
  • Seamlessly integrate Roblox into the French gaming community 


  • Developed a custom influencer strategy tailored for the French gaming scene
  • Collaborated with 50+ French YouTube creators over several months to create targeted sponsorships that resonated with the French gaming community
  • Gave influencers creative freedom, providing only essential talking points to make each video unique and relatable to their audience


  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines

Our Impact by the Numbers


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Our Work in Action


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