Epic Games

Since Epic Games launched Fortnite in 2017, Pixly has been a dynamic extension of Epic’s user acquisition and marketing efforts, orchestrating the brand’s influencer marketing strategy. As their trusted partner for years, we're consistently rolling out successful influencer campaigns month after month. For example, our team powered Fortnite's explosive success within the creator landscape through a successful campaign (amassing 1 billion views and counting) that turned influencers into full-time Fortnite content creators.


  • Introduce Fortnite to the gaming community
  • Promote the game’s broad availability and boost the player count across platforms including PC, Xbox, PS4, Nintendo Switch, iOS, and Android devices.
  • Highlight Fortnite's unique gameplay mechanics, including the cooperative hybrid tower defense-shooter and the complete creative freedom in Fortnite Creative.
  • Drive a surge in downloads while keeping in line with specific performance goals per geographic location.


  • Through targeted sponsorships, we aimed to turn influencers into full-time Fortnite content creators.
  • Leveraging the success of the Battle Royale genre, we aimed to draw players from other games, capitalizing on the rapid development and release of Fortnite's own Battle Royale game mode.
  • Using the insights from each influencer's unique tracking link, we fine-tuned our strategies to align with performance objectives.


  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines

Our Impact by the Numbers


Sponsored Youtube Videos


Youtube Views


Players in under a year, a cultural Impact


Gross Revenue generated by Fortnite


Our Work in Action


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