Opera GX

Opera

Opera GX—the world’s first browser for gamers—is on a mission to get people to break up with boring browsers (think Chrome, Edge, Safari, etc.) and have fun while doing it. So Opera teamed up with Pixly to maximize reach and bring Opera GX to a global audience. Since the partnership began in 2020, Pixly has launched more than 1,200 activations with influencers across YouTube, Twitch, and TikTok.

Goals

  • Drive new audiences to the Opera GX browser
  • Amplify brand awareness of Opera GX across a wide range of genres and demographics
  • Reach ROI targets in different regions
  • Allow influencers to express the Opera GX messaging in unique and creative ways
  • Define a streamlined process to identify and reactivate top-performing influencers
  • Promote new features and capabilities released on the browser

Strategies

  • Built a global influencer program with Opera GX to grow the subscriber base
  • Leveraged creative freedom to deliver out-of-the-box integrations to grab viewer attention and drive conversion
  • Activated across performance-focused and brand awareness campaigns for Opera GX beats
  • Spotlight new browser features and tools through creative content
  • Established long-term sponsorships with top-performing creators for ongoing conversions
  • Evaluated and calibrated strategy regularly to align with brand's goals

Responsibilities

  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Influencer sourcing for brand initiatives
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines
IMpact

Our Impact by the Numbers

1,200+

Sponsored videos

1B+

YouTube views

INFLUENCER SPOTLIGHTS

Our Work in Action

Testimonials

Hear From Our Clients

Vasco Bernardo

We've been working with Pixly for over 3 years and not only have we developed an excellent professional relationship with the team, we've also been able to scale our endeavors effectively. On multiple occasions we needed support in our campaigns and Pixly was incredibly reliable and helped us in the best possible way, both in performance and brand awareness campaigns.

Vasco Bernardo
Global Influencer Marketing Manager
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