Remnant: From the Ashes

Perfect World Entertainment

Perfect World Entertainment, a leading game publisher, partnered with Pixly for a multifaceted influencer campaign on YouTube. Within a 7-day window from launch, the objective was to announce and promote the new Swamps of Corsus console DLC for Remnant: From the Ashes. Our highly targeted campaign drove more than 1 million views on YouTube.


  • Target YouTube gaming channels with a core audience of action/adventure RPG gamers
  • Generate authentic gameplay videos to highlight the DLC features and educate the audience about the game
  • Drive sales for the Swamps of Corsus DLC across console and PC platforms


  • Identified key gaming YouTube channels that align with the core demographic for the Swamps of Corsus DLC
  • Pre-optimized the campaign by cross-referencing direct competitors to Remnant: From the Ashes to match lookalike audiences
  • Leveraged a select group of content creators with significant reach and high engagement
  • Activated the core group of YouTube creators within a 7-day window, aligning with the campaign's tight timeline


  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines

Our Impact by the Numbers


Number of Activations


YouTube views to date


Our Work in Action


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