Warface: Breakout


MY.GAMES joined forces with Pixly to promote the global launch of their thrilling new first-person shooter title, Warface: Breakout. By harnessing the power and reach of YouTube influencers and Twitch streamers, our team drove 1.5 million views on YouTube and an average of 61,000 concurrent livestreaming viewers on Twitch, which ultimately resulted in millions of downloads.


  • Create buzz within the gaming community for Warface: Breakout
  • Attract gamers and convert fans of CS:GO and similar FPS games to Warface: Breakout
  • Engage and collaborate with YouTube influencers for pre-release gameplay sessions, and schedule Twitch streamers for a launch-weekend marathon.
  • Negotiate cost effective rates from top-tier influencers and streamers.
  • Achieve maximum downloads while meeting specific performance objectives.


  • Working with MY.GAMES, we crafted a custom influencer strategy for Warface: Breakout’s global launch.
  • To maximize budget, we negotiated heavily to secure cost-effective rates from top-tier influencers and streamers.
  • To drive as much social buzz at once from the launch, we collaborated with influencers to pre-film YouTube videos and set them live during launch weekend alongside a Twitch streaming marathon that included calls-to-action within the streams that guided viewers to download the game.


  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Beta Key Distribution & Private Server Play Sessions
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines

Our Impact by the Numbers


Gameplay Views on YouTube


Avg. Concurrent Viewers for Twitch Livestreams


Our Work in Action


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