Phoenix Labs

Since 2019, Pixly has been the exclusive influencer agency partner for Dauntless, the free-to-play action role-playing game developed by Phoenix Labs. Not only did we deliver a unique influencer program that resonated with Dauntless’s unique gameplay and immersive world, but we surpassed 400 influencer activations on YouTube and Twitch, which garnered 50 million+ views.


  • Expand the player community across PC, Xbox, PS4, Nintendo Switch, and the latest PlayStation 5 and Xbox Series X/S
  • Introduce monster-hunting fans to Dauntless, converting them to loyal players
  • Drive downloads, adhering to specific performance goals for each region
  • Successfully negotiate the best rates from top-tier influencers


  • We coordinated game keys for creators to download Dauntless early and film their videos in advance.
  • Without restricting creativity, we built custom influencer briefs to guide creators through key talking points, gameplay focuses, calls-to-action, and FTC disclosures.
  • We drove a burst of content on launch day, all tailor-made to showcase Dauntless’s unique gameplay. 
  • By analyzing top-performing content, we continually refined our approach.


  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines

Our Impact by the Numbers


Sponsored Youtube Videos


YouTube Video Views


Sponsored Twitch Streams


Our Work in Action


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