MANSCAPED, the leader in men's grooming, is all about precision and effectiveness. With the launch of their latest products, the Lawn Mower 3.0 then Lawn Mower 4.0, they teamed up with Pixly to boost brand awareness and drive sales through influencer marketing. After teaming up with Pixly, MANSCAPED quickly saw success. Now with hundreds of sponsored videos generating tens of millions of video views, MANSCAPED has extended a long term partnership with Pixly.


  • Activate male YouTube, Twitch, and Instagram influencers, ages 18 - 40, in the US
  • Create authentic sponsorships that empower content creators to showcase the Lawn Mower 3.0 while emphasizing its unique features
  • Achieve new sales for the Lawn Mower 3.0, targeting an aggressive ROI


  • Leveraged Pixly's deep understanding of the CPG industry, drawing from experience and insights with similar brands
  • Identified content creators who were the perfect fit for Manscaped's target demographic
  • Ensured that the chosen influencers could speak to the Manscaped suite of products in an authentic manner
  • Fostered long-term sponsorship deals with top-performing content creators, driving more sales and premiering newly released products from Manscaped's lineup


  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Product shipment and delivery planning
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines

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