Pixly is a Full-Service Instagram Influencer Marketing Agency

Instagram, widely recognized as the pioneer of the creator economy, is a crucial platform for influencer marketing. At Pixly, we focus on using Instagram's unique capabilities to create and implement influencer marketing strategies that effectively connect with target audiences and produce real, measurable outcomes.

Why Instagram for Your Influencer Campaigns?

Instagram stands out due to its focus on visuals, where creators use photos, videos, and live streams to build a community of active followers. It offers a variety of ways to share content, like regular posts, Stories, and Reels, which lets influencers show off products and services in a creative way. This method of visual storytelling is great for grabbing the audience's attention and telling your brand's story. Instagram is key for spreading the word naturally, gaining customer trust, and proving the value of your products – all crucial for today's brands.

Leveraging Instagram in Your Influencer Strategy

Data consistently shows the efficacy of influencer marketing on Instagram. Brands can use features like Story Swipe-ups and Reels, making it a versatile tool for varied marketing objectives. Partnering with Instagram influencers can significantly enhance your brand’s strategy, driving sales, increasing follower counts, and boosting link clicks.

Demographics and Reach

Instagram is particularly popular among younger demographics, including Gen Z and Millennials, who represent a significant portion of tech-savvy consumers. Engaging with this audience through trusted influencers can be as effective as personal recommendations, with many consumers valuing influencers' opinions as highly as those of friends.

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Crafting Your Instagram Influencer Marketing Campaign

It's essential to find influencers on Instagram whose style, content, and audience match your brand. When choosing influencers, we focus on their engagement, their reach, and how well they connect with their followers. We follow several important steps to develop a successful influencer program on Instagram:

Strategic Planning and Discovery

A thorough and detailed process to understand the target audience for the product or service. This step requires gaining insights into specific characteristics of your intended audience, including age, gender, location, interests, and even the devices or platforms they use. A detailed understanding of these aspects enhances the chances of identifying the most suitable Instagram influencers from the start of the campaign.

Audience Targeting and Research

The next step is to research Instagram influencers whose followers match the age, gender, interests, and other characteristics of the target audience. We begin by selecting specific content genres that fit the audience and plan a strategy for experimenting with subsequent test genres. Initially, it's important to explore a variety of content areas. This helps in collecting a broad range of data, which is essential for finding the most effective way to scale the influencer program.

Creating a Campaign Brief for Influencers

Creating a campaign brief for Instagram influencer marketing involves outlining essential elements to guide the influencers in content creation. The campaign brief should cover the following key elements:

• <span class="text-color-gold">Product/Service Overview:</span> A detailed description of the product or service the influencer will be promoting, including any relevant links to videos, guides, or articles.‍
• <span class="text-color-gold">Product/Service Trial Details:</span> Information on how the influencer can try the product or service.‍
• <span class="text-color-gold">Campaign Goals:</span> Clearly state what the aim is to achieve with the campaign.‍
• <span class="text-color-gold">Key Messages and Talking Points:</span> The main points the influencer should cover in their content.‍
• <span class="text-color-gold">Deliverables Overview:</span> Define clearly what is expected in terms of posts, videos, etc.‍
• <span class="text-color-gold">Calls to Action and Disclosures:</span> Specific actions the audience should take, along with any necessary legal disclosures.‍
• <span class="text-color-gold">Guidelines (Do’s and Don’ts):</span> Establish clear boundaries on what is acceptable and what is not for the content.

Instagram Influencer Recruitment and Onboarding:

Once we’ve identified relevant Instagram profiles that align with the brand, the next step is to start contacting the influencers. We ensure that our messaging is straightforward and detailed, covering all essential aspects of the campaign. Thanks to our experience in activating tens of thousands of influencers, we have established direct relationships with both creators and their managers. This network allows us to consistently make contact with the right creators, obtain preferred pricing, and streamline the contracting process.

Rate Negotiation for Sponsorships

This step involves negotiating payment terms with influencers. Typically, the influencer or their manager will present an initial quote for the required deliverables. It's important to remember that this initial quote is usually open to negotiation, which means there's often an opportunity to reduce the cost to some extent. The negotiation process can vary significantly in duration, sometimes spanning days or even months, so patience is essential during this phase. It's also possible that an agreement on the rate might not always be reached. In such instances, it may be necessary to consider working with other influencers.

Reviewing Drafts and Managing Edits

After finalizing agreements, the focus shifts to assisting influencers in crafting compelling content. This involves making sure every aspect of the campaign is ready and that influencers are equipped with all they need to begin production. When influencers turn in their initial drafts, it's up to the brand to review these submissions. The brand then either approves the content as is or suggests required modifications. Should there be a need for adjustments, influencers will implement these changes and resubmit the content for final approval.

Launch and Performance Analysis

After giving final approval for the content, it's time for the content to be published. During this phase, we provide the influencer or their manager with specific call-to-action text and a unique tracking link for their post. We make sure to confirm with the influencer the exact time the post will be published and ensure that both the text and the link are correctly displayed in the post. To assess the performance of the post, we use the data from the tracking link.

Refining Your Influencer Marketing Approach

This stage is the process of fine-tuning the strategy following the completion of the initial influencer campaigns on Instagram. This refinement process begins by analyzing the performance data and characteristics of the influencers involved in the first campaign. The key steps include:

• Identifying the most successful influencers and understanding the qualities that contributed to their effectiveness.
• Seeking out similar influencers ("look-alikes") for future campaigns based on these successful traits.
• Shifting focus towards high-performing influencers while gradually reducing collaboration with those who didn't perform as well.

By continuously following this approach, the influencer marketing program will become more refined and targeted. This ongoing refinement helps in understanding which types of influencers yield the best results, thus enhancing the overall effectiveness and efficiency of the influencer marketing program.

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[TAG]HOW WE WORK[TAG]

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01

Identify

We find the most fitting influencers for your brand using our insights-based matchmaking tools, historical performance metrics and comprehensive creator relationships.

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02

Approve

You evaluate and select the influencers that best align with your campaign vision.

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03

Create

Influencers create engaging sponsored content guided by the campaign brief, delivering a tailored fit for your brand.

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04

Review

We share each sponsorship draft for your approval, handling edit requests and guaranteeing full FTC compliance.

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05

Publish

We coordinate publish dates, ensuring that influencers post their sponsored content as instructed, complete with tracking links for measurement.

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Monitor

With Pixly's analytics tools, you can monitor real-time campaign performance and optimize toward top performers.

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Our Approach at Pixly

Our approach begins with understanding your brand's specific needs. Whether you're looking to increase brand awareness, drive sales, or launch a new product, our team aligns our strategy with your goals. We meticulously research and identify influencers whose style, audience, and content align with your brand, ensuring authentic and effective partnerships.

Our team at Pixly excels in curating tailor-made Instagram influencer programs. We prioritize strategic planning, audience targeting, influencer sourcing, and comprehensive campaign management. Our end-to-end service ensures that every aspect of your Instagram campaign, from planning to execution, aligns with your brand's goals and vision.