Nord Security

NordVPN, a leader in virtual private network solutions, brought on Pixly in 2019 to expand their influencer marketing program. We’ve successfully launched more than 1,000 sponsored activations across YouTube, Twitch, and Podcasts, leading to more than 250 million views on YouTube alone. Our ongoing partnership with NordVPN has allowed us to strategize a consistent flow of new influencer activations to continue to grow NordVPN's global presence.


  • Drive audiences to NordVPN and increase subscriptions
  • Amplify visibility of the NordVPN brand across a wide range of genres and demographics
  • Reach ROI targets in different regions
  • Establish NordVPN’s presence on Twitch
  • Expand NordVPN's voice on Podcasts
  • Allow influencers to express the NordVPN messaging in their own creative ways
  • Define a streamlined process to identify and reactivate top-performing influencers


  • Built a global influencer program with NordVPN to grow the subscriber base
  • Delivered outside-the-box integrations to grab viewer attention and drive conversion
  • Activated event-based promotions for NordVPN's milestones, such as the NordVPN Birthday and Black Friday campaigns
  • Established long-term sponsorships with top-performing creators for ongoing conversions
  • Leveraged great influencer relationships for favorable pricing
  • Evaluated and calibrated strategy regularly to align with brand's goals, including quarterly QBR meetings


  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines

Our Impact by the Numbers


Sponsored activations


YouTube views


Our Work in Action


Hear From Our Clients

Rūta Chatkevičė

Pixly is our long-term partner, and we are pleased to collaborate with them. They are professional and dedicated, and they have helped us find the right talents and achieve amazing results.

Rūta Chatkevičė
Influencer Marketing Director
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