Basketball Arena


Turkish gaming heavyweight Masomo tapped Pixly to create an engaging influencer marketing campaign for their latest mobile sensation, Basketball Arena. The result? A slam-dunk campaign that exceeded sales goals and shot Basketball Arena up on the US Games App Store charts to an impressive #2 spot.


  • Boost downloads of Basketball Arena through influencers’ tracking links
  • Get viewers excited for a weeklong, in-game Win Streak Event, during which the top 10 players had the chance to win cash prizes ranging from $1,000 to $25,000


  • Using our internal matchmaking tools and historical performance data, we partnered with highly targeted content creators - such as Dude Perfect, Hacksmith, FaZe Rug, Jesser, and Ben Azelart.
  • Across four days, we activated 24 unique YouTube influencer videos.
  • During the YouTube video integration segments, each influencers shared their enthusiasm for Basketball Arena and showcased exciting gameplay to spark interest and stir buzz
  • We timed it perfectly, launching the Win Streak Event in tandem with our influencer videos on YouTube.


  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines

Our Impact by the Numbers


Sponsored Youtube Videos


YouTube Video Views


US Games App Store


Our Work in Action


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