WIX

Wix, a leading website-building platform with a global user base of over 150 million, partnered with Pixly to supercharge their influencer marketing program. Our focus was to craft 50+ engaging and educational sponsorships that show just how easy it is to build a website with Wix.

Goals

  • Grow Wix's presence in both existing and new customer segments
  • Drive engagement from influencer videos to attract new Wix users and retain them as long-term fans and advocates of the platform 
  • Encourage users to explore and utilize Wix's advanced features, such as e-commerce capabilities and SEO tools

Strategies

  • Teamed up with influencers who resonate with Wix's target audience and have an existing genuine, positive experience using the Wix platform
  • Coordinated with influencers to develop unique and engaging video content that showcases the power of Wix, focusing on the platform’s unique features and benefits
  • Negotiated to secure cost-effective rates from top-tier influencers to maximize budget
  • Established long-term sponsorships with top-performing creators for collaboration renewals

Responsibilities

  • Strategic Planning & Discovery
  • Audience Targeting & Niche Research
  • Influencer Sourcing & Curation
  • Influencer Recruitment & Onboarding
  • Influencer Messaging & Communication
  • Rate Negotiation
  • Legal & Contracting
  • Campaign Brief Creation
  • Influencer Coordination & Promotion Calendars
  • Draft Reviews & Edit Coordination
  • Publication Scheduling
  • Monitoring, Reporting & Analysis
  • Influencer Payments & Tax Documentation
  • Optimization Strategies
  • Post-Campaign Analysis
  • Long-Term Relationship Management
  • Compliance with FTC Guidelines
IMpact

Our Impact by the Numbers

50+

Sponsored videos

40M+

YouTube views

INFLUENCER SPOTLIGHTS

Our Work in Action

Testimonials

Hear From Our Clients

Case Studies

Next Case Study