Pixly is a Full-Service Influencer Marketing Agency for E-commerce Businesses

Driving meaningful engagement and lasting connections with consumers, influencer marketing builds brand loyalty, enhances visibility, and drives revenue growth. . At Pixly, we're seeing incredible success with e-commerce brands. These brands can't afford to overlook this exciting marketing channel.

By partnering with influencers who resonate with your brand's values and appeal to your target demographic, e-commerce brands can leverage these genuine connections to engage with potential buyers in a more personal and impactful way.

Imagine a scenario where a potential customer stumbles upon an influencer's post about your product on YouTube, TikTok, or Instagram. The authenticity of the endorsement, combined with the ease of interaction means an easy potential sale, particularly for ecommerce brands

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Setting Clear Goals for E-commerce Influencer Marketing Campaigns

Commonly, goals for influencer marketing in D2C, B2C, and e-commerce are categorized into four main areas

Awareness

Influencers have dedicated followings of fans who trust their recommendations. Partnering with influencers allows you to tap into those audiences. This exposure to a larger and more relevant audience enhances brand visibility, boosts awareness of your brand and products, and means faster, better customer acquisition.

For ecom brands aiming to boost awareness, our focus is on increasing views. We do this by activating a wide range of influencers who can introduce your brand to diverse groups. The primary goal is to expose your brand and products to a broad audience genuinely interested in your offerings. By partnering with influencers who share your brand's story in a manner that's true to them, it ensures the message resonates well with their followers, laying a solid foundation for your influencer marketing efforts.

Sales

Influencer marketing influences the earlier stages of the buying process, so it's important to have tracking links, unique promo codes, and post-purchase surveys to track the revenue impact of the campaigns. We measure performance data for influencers who show promising results, such as increased traffic or sales, and focus on deepening those relationships through paid partnerships.

To successfully drive ecommerce revenue through influencer marketing, we adopt a gradual ramp-up approach rather than immediately investing heavily in high-profile influencers. We strategically broaden our reach over time to collect as much initial data as possible. This strategy allows for more frequent and effective promotion of your brand, gradually building a network of profitable influencer collaborations that can lead to consistent sales growth and direct revenue from influencer marketing.

Product Education & Community Building

For goals centered on product education and community building, the focus is on both viewership and interaction. Unlike traditional advertising methods, influencer marketing is an excellent way to educate viewers about your brand and products through in-depth video tutorials. Strategies may include activations like feature explainers, how-to guides, FAQ summaries, behind-the-scenes glimpses, or other influencer-generated educational content.

By focusing on product education and community building, you can create a foundation of brand advocates, who go on to promote your products organically, driving down CAC and growing your ecom brand even further.

Influencer-Generated Content for Paid Ads

Influencers are experts at creating fresh and engaging content, providing valuable material that can be repurposed to get more mileage. After sponsoring an influencer, we can repurpose some or all of the influencer-generated content into advertising creatives to be used across platforms in your paid ad campaigns. This can include featuring influencer-generated content in your ads, such as product reviews, tutorials, or endorsements. By tapping into the style and authenticity of the influencers' content, you can increase the engagement and ROI from your ad creatives used for customer acquisition.

Different Types of Influencer Marketing Sponsorships for E-commerce

YouTube

• Dedicated Video: This involves comprehensive brand promotions where the video content is entirely dedicated to showcasing your brand and products. These videos usually last between 10 to 20 minutes and engage viewers with detailed presentations of product features and enticing calls-to-action. They encourage viewers to click the link in the video description for more information or to make a purchase.
• Video Integration: This is a promotional segment for your brand and product that is woven into the influencer's regular content. These segments are shorter, typically lasting around 60 to 90 seconds, but still pack a punch by showcasing the product's features and including compelling calls-to-action at both the start and end of the segment.

Twitch

• Extended Sponsorships: For long-term impact, streamers incorporate promotions for your brand and products into their regular streams, typically once or twice a week during high-viewer periods. These segments last between 2 to 5 minutes and include tailored overlays, banners, and a chatbot, all featuring clickable calls-to-action.

TikTok & Instagram

• Instagram In-Feed Posts: Influencers create engaging posts, whether images or videos, showcasing their excitement and information about your brand and product. These posts feature a compelling description, promo codes, and hashtags, accompanied by a call-to-action that directs fans to a link in their bio.
• Instagram Stories: Engage audiences with one to three frames of image or video content, available for one day. These stories generate buzz about your brand and product, encouraging fans to engage with your brand and product via a linked sticker.
• Tiktok / Instagram Reels: Create short, impactful videos featuring your brand, complete with promotional captions, codes, hashtags, and a call-to-action. These elements are all aimed at driving fans to explore more through a link in the bio.

Podcast

• Evergreen/Baked-In Ads: These 60-second, host-read ads are integrated into episodes, featuring the hosts personally endorsing your brand and product by sharing authentic experiences. This approach harnesses the trust of their listeners, fostering enduring, long-tail engagement.
• Dynamic Ad Insertion: Pre-recorded ads, available in 15-, 30-, or 60-second durations, are dynamically inserted into episodes for streaming or downloading. They offer flexible options for host-voiced endorsements or generic ads, tailored to the listeners’ buying preferences by show or audience segment.

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[TAG]HOW WE WORK[TAG]

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Identify

We find the most fitting influencers for your brand using our insights-based matchmaking tools, historical performance metrics and comprehensive creator relationships.

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Approve

You evaluate and select the influencers that best align with your campaign vision.

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Create

Influencers create engaging sponsored content guided by the campaign brief, delivering a tailored fit for your brand.

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Review

We share each sponsorship draft for your approval, handling edit requests and guaranteeing full FTC compliance.

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Publish

We coordinate publish dates, ensuring that influencers post their sponsored content as instructed, complete with tracking links for measurement.

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Monitor

With Pixly's analytics tools, you can monitor real-time campaign performance and optimize toward top performers.

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Tracking and Measurement

We understand the importance of tracking and measurement for ecommerce brands seeking sustained success with influencer marketing and effective tracking and measurement are pivotal in understanding the true impact.

By generating unique tracking links for each influencer activation, you gain precise insights into how your campaign is driving ecommerce revenue. Leveraging Key Performance Indicators (KPIs) such as site traffic, conversion rate, and customer lifetime value, we measure the performance of each campaign to ensure that the investment is driving tangible results.

At Pixly, we employ sophisticated tracking strategies to capture a comprehensive view of campaign performance. This includes not only immediate conversions but also long-term engagement and brand impact. Understanding the 'untracked majority'—those influenced by a campaign but not immediately converted—is crucial. This approach provides a holistic view of an influencer's impact, helping to optimize our strategies for greater success.