Turo is a car sharing marketplace where guests can book any car they want, wherever they want it, from a vibrant community of local hosts across the US, Canada, and the UK. A pioneer of the sharing economy and travel industry, Turo is a safe, supportive community over 10 million strong with more than 350,000 vehicles listed and over 850 unique makes and models. Whether it’s a truck to help out on moving day, a Mercedes-Benz for a luxurious weekend away, or a classic VW bus for a picture-perfect road trip, Turo lets you book cars that are part of a story, not a fleet. Turo had never explored influencer marketing as a growth channel and needed an expert consultant to help them launch simultaneous activations at scale.
Having a working relationship with all prominent automotive content creators on YouTube, Pixly was able to strategically activate a burst campaign to generate massive hype and awareness for Turo to drive new users to their mobile application. Pixly was instrumental in organizing and coordinating well-crafted and organic video integrations for Turo’s product features as well as demonstrating the key features/benefits of the mobile app. By analyzing post install metrics, Pixly was then able to optimize the campaign reach moving forward and expanding into new categories like travel, cooking and entertainment.