Roblox is a global platform where millions of people gather together every day to imagine, create, and share experiences with each other in immersive, user-generated 3D worlds. The types of gameplay on Roblox are just as limitless as the imagination of the creators themselves. Roblox has a community of more than 90 million monthly active users. All the online games you see on the platform have been built by members of the Roblox community. Players can build the ultimate theme park, compete as a professional race car driver, star in a fashion show, become a superhero, or simply design a dream home and hang out with friends. Pixly conceptualized and executed the influencer marketing strategy for Roblox in France working with over 50 influencers on YouTube to promote the localization of Roblox in France.
Pixly worked closely with Roblox to build a custom influencer strategy aimed at promoting the localization of Roblox in France as well as to introduce and expand the reach of Roblox in the French gaming community. The strategy included working with more than 50 French content creators on YouTube across a period of several months to play and showcase different games on the Roblox platform. Each influencer had a personalized brief detailing talking points but more importantly the content creators had maximum freedom to showcase Roblox from their perspective making each of the videos unique to their audience. More than 100 videos were released during the campaign hitting the goal of converting Minecraft content creators to release multiple Roblox videos.