The Mercari marketplace brings sellers and buyers together through a flea market-style app. With a focus on average people rather than power sellers or retailers, Mercari aims to make selling as easy as possible while also offering great deals for those who want to make a purchase. Mercari believes that people all have something to sell, and they’re determined to remove the friction traditionally associated with the process of doing this by building a product and service that their users trust. Mercari has seen success in influencer marketing and knows the value it delivers, firsthand, but hasn’t been able to achieve the scale and performance insights it wants. Mercari partners with Pixly to achieve this, and drive additional scale and efficiency for reaching their target audiences.
Pixly quickly enlisted content creators whose content spanned streetwear, lifestyle, personal organization to create brand integrations that fit like a natural extension of the channels themselves. Additionally, while running these campaigns amidst a worldwide pandemic, Pixly worked with creators to showcase Mercari as one of the best ways to make money from home while in quarantine.