Turkish games developer Masomo (acquired by Miniclip in 2019) partnered with Pixly for a custom influencer campaign for their latest mobile title, Basketball Arena. Pixly’s influencer activations boosted Basketball Arena up to #2 in the US Games App Store charts.

In collaboration with Masomo we identified the target audience and most relevant YouTube content categories for Basketball Arena activations. Using these insights, Pixly sourced highly relevant content creators using our internal matchmaking tools and historical performance metrics. Our streamlined process made it easy and efficient for the Masomo team to quickly review and approve influencers for the campaign.

Goals

• The goals for this campaign were to drive downloads to Basketball Arena using the tracking link in the video's description and encourage viewers to participate in the in-game Win Streak Event that was hosted from March 5th through March 12th, where the top 10 players on the leaderboard won cash prizes from $1,000 to $25,000. The Win Streak Event was strategically planned to launch simultaneously with the influencer videos published on YouTube.

Each influencer spent anywhere from 60 to 120 seconds talking about Basketball Arena and showcasing highlights of their adrenaline-pumping gameplay during their YouTube video integrations. From March 4th through March 8th we released 24 unique YouTube influencer activations and successfully boosted Basketball Arena into the #2 ranking in the US Games App Stores charts. This campaign included popular content creators such as Dude Perfect, Hacksmith, FaZe Rug, Jesser, Ben Azelart, and more.

Chart