Back to Case Studies

Fortnite

Epic Games

Fortnite

Epic Games

Fortnite is the world’s most popular battle royale game, developed by Epic Games. 100 players jump out of the Battle Bus onto an island collecting weapons and materials to fight until the last player stands. Fortnite is free to play and available on PC, PS4, Xbox, Nintendo Switch and mobile devices. Pixly has built, managed, and executed the influencer marketing strategy for Epic Games since the launch of Fortnite in late 2017. We’ve published over 1,500 unique influencer activations generating over one billion YouTube views helping catapult Fortnite to over 350 million players worldwide.

Goals

  • Increase the number of players on PC, Xbox, PS4, Nintendo Switch, and mobile devices
  • Convert battle royale players and similar players in the first-person shooter category to Fortnite
  • Showcase the unique gameplay mechanics of Fortnite
  • Introduce Fortnite into the gaming community through targeted sponsorships and convert influencers into full-time Fortnite content creators
  • Drive maximum downloads while adhering to specific performance objectives per geo

Pixly operates as an integrated extension of the Epic Games user acquisition and brand marketing teams. For the release of Fortnite we built a custom influencer strategy with Epic Games, introducing the game into the YouTube community through targeted sponsorships with top creators in the first-person shooter category. Each video was custom-made, incredibly fun, and educated their audiences about the unique gameplay mechanics that made Fortnite revolutionary. Our streamlined campaign process made it easy for Epic Games to manage the influencer approvals and measure the activity, allowing us to quickly scale the Fortnite campaign to hundreds of activations per month. Utilizing the data from each influencers unique tracking link, we built strategies that aligned with performance objectives.

Pixly has activated over 1,500 influencer sponsorships for Fortnite that have been viewed by over 1 billion people, which continues to grow. Today we build and execute unique influencer strategies for exciting beats to promote new platform releases, season updates, tournaments, in game events, and more. Epic Games relies on Pixly to do the heavy lifting so they can focus on the results. We’ve been a trusted partner of theirs for years and continue to launch successful influencer activations on a monthly basis.

Results

1,500+

1,500+

Sponsored activations

1B+

1B+

YouTube video views

1B+

Examples