The Epic Games Store is a curated digital game storefront, designed with both players and creators in mind. It’s focused on providing great games for gamers, and a fair deal for game developers. When you buy a game on the Epic Games Store, 88% of the price goes directly to developers, versus only 70% on many other stores. This helps developers invest into building bigger and better games.
Pixly operates as an integrated extension of the Epic Games Store user acquisition, brand marketing and community teams. Pixly created the custom influencer strategy for numerous large scale new game releases on the Epic Games Store such as Metro Exodus, Battle Breakers, Star Wars Jedi: Fallen Order, Shenmue 3, Saints Row: The Third Remastered, and many others. Pixly has also planned and executed special events and sales such as the yearly Epic Mega Sale and the Holiday Sale. Each video was custom-made, fun and entertaining, and educated their audiences about the new game releases as well as the special events. Our streamlined campaign process made it easy for Epic Games to manage the influencer approvals and measure the activity from the campaigns across YouTube and Twitch.
Pixly has activated over 500 influencer sponsorships for the Epic Games Store globally. Pixly continues to create and execute unique influencer strategies for exciting beats to promote new game releases, store updates, sales, and more. Epic Games relies on Pixly to do the heavy lifting so they can focus on the results. We’ve been a trusted partner of theirs for years and continue to launch successful influencer activations on a monthly basis.